Richard Hartigan

Data Science Portfolio

Hi I'm Richard. For the past 15 years I've worked in Digital Media, advising some of the worlds largest brands how to mix technology, creativity and innovation to maximise their return on investment. I am passionate about translating data into insights that can drive meaningful busines action.

15 minute read

Causal Impact Analysis Python

Quantifying Sales Uplift With Causal Impact Analysis

In this project we use Causal Impact Analysis to analyse & understand the sales uplift of customers that joined the new “Deliver...

15 minute read

Association Rule Learning Python

Understanding Alcohol Product Relationships Using Association Rule Learning

In this project we use Association Rule Learning to analyse the transactional relationships & dependencies between products in t...

12 minute read

PCA Machine Learning Python

Compressing Feature Space For Classification Using PCA

In this project we use Principal Component Analysis (PCA) to compress 100 unlabelled, sparse features into a more manageable number ...

14 minute read

Customer Segmentation Machine Learning Clustering Python

The "You Are What You Eat" Customer Segmentation

In this project we use k-means clustering to segment up the customer base in order to increase business understanding, and to enhanc...

54 minute read

Customer Targeting Machine Learning Classification Python

Enhancing Targeting Accuracy Using ML

Our client, a grocery retailer, wants to utilise Machine Learning to reduce mailing costs, and improve ROI! Table of contents 0...

36 minute read

Customer Loyalty Machine Learning Regression Python

Predicting Customer Loyalty Using ML

Our client, a grocery retailer, hired a market research consultancy to append market level customer loyalty information to the datab...

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